IndexNow: Submit New Content to Bing and Google Instantly (No Waiting)
IndexNow is a push-based URL notification protocol that lets you tell search engines about new or changed content the moment it publishes, bypassing the traditional crawl queue.
Traditional search engine crawling is pull-based: Googlebot and Bingbot periodically revisit known URLs to check for changes. A new article published today might not be crawled for hours or days, depending on your site's crawl budget and authority.
IndexNow flips this to push-based: when you publish or update a page, you immediately notify participating search engines via a simple API call. They then prioritize crawling that URL.
IndexNow is an open protocol, jointly developed by Microsoft (Bing) and Yandex, and now supported by Seznam and other engines. Google has participated in limited trials but has not formally committed to the protocol - Google still primarily relies on its own crawl scheduling and GSC's Request Indexing feature.
Supported Search Engines
Bing - Full support, recommended as primary target
Yandex - Full support
Seznam - Full support
Google - Partial/trial support; submitting doesn't guarantee faster indexing but doesn't hurt
Team workspace
Ship faster with chat, meetings, and projects in one place — Zlyqor.
Bulk submissions support up to 10,000 URLs per call. The response is 200 OK on success, 400 if the request is malformed, 403 if key validation fails, 422 if URLs don't match the host.
Next.js Integration
For a Next.js site, integrate IndexNow into your build pipeline. After generating your sitemap, extract changed URLs and submit them:
Call this after deploy with your changed URLs. You can also trigger it via a CMS webhook - when content is published, fire an API route that calls IndexNow immediately.
IndexNow vs GSC Request Indexing
Feature
IndexNow
GSC Request Indexing
Target engines
Bing, Yandex, Google (partial)
Google only
Programmatic
Yes, full API
Manual only (no public API)
Bulk submission
Up to 10k URLs/call
1 URL at a time
Daily quota
No documented limit
~10-12 per day
Speed
Near-instant notification
24-72 hours typically
For Bing visibility, IndexNow is the clear winner. For Google, it's a complement to GSC's Request Indexing - not a replacement.
Practical deep-dives on LLMs, developer tools, and AI engineering. No filler. Unsubscribe any time.
// written byFIG. AUTH-01
530
Mahmudul Haque Qudrati
CEO & ML Engineer
CEO and ML Engineer at Pristren. Builds AI-powered software for teams and writes about machine learning, LLMs, developer tools, and practical AI applications.
International SEO and hreflang: How to Rank in Multiple Countries
hreflang tells Google which version of your content to show which country and language. Here is the correct implementation, common mistakes, and how to monitor in GSC.
